Our post and press release on how accounting kills innovation has generated some really nice debate. Although I had a lot of criticism from my academic colleagues in accounting and finance, most of that was from people who hadn’t actually read the research paper. One of the biggest objections was that innovation academics like me should stay out of finance because it’s not my discipline. Obviously, this got me pretty fired up and I started thinking about why I got interested in the valuation and selection of innovation projects in the first place.
About five years ago I was in discussions with a firm to create a joint-venture research project on open innovation. After developing the proposal, the project was taken to the directors of the business and the subsequent phone conversation went a little bit like this….
Them: Well, this is a really nice project that relates to a very important part of our business but can you tell us how much the project will return in dollar terms?
Me: This is a research project and we don’t know what the outcomes will be. There is a chance that it might create a completely new stream of business for you but there is also a chance that we will not find anything of immediate value.
Them: Yes, we understand that it’s a research project…. but how much is it worth?
There was more to the discussion, and we cycled around this conversation for some time but it was pretty clear that it was going nowhere. The company’s executive were interested in solid and immediate returns and a long-term project with outcomes ranging from nothing to potential business transformation just didn’t fit into their framework.life cycle of a seed worksheet
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